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Not All Paid Media Optimizers Are Built the Same
Florencia Vago

Not All Paid Media Optimizers Are Built the Same

Posted byFlorencia Vago

September 11, 2025 · 3 mins read

Why Daily Budget Optimization Increases Marginal ROAS
Florencia Vago

Why Daily Budget Optimization Increases Marginal ROAS

Posted byFlorencia Vago

July 3, 2025 · 4 mins read

Optimizing for ROAS vs Optimizing for Marginal ROAS
Florencia Vago

Optimizing for ROAS vs Optimizing for Marginal ROAS

Posted byFlorencia Vago

June 30, 2025 · 2 mins read

How to Know If You’re Ready for Paid Media Automation
Florencia Vago

How to Know If You’re Ready for Paid Media Automation

Posted byFlorencia Vago

June 6, 2025 · 4 mins read

10 FAQ About Our Paid Media Optimizer
Florencia Vago

10 FAQ About Our Paid Media Optimizer

Posted byFlorencia Vago

May 27, 2025 · 4 mins read

From the stage at M.A.M.A. Mexico: Rethinking Measurement Frameworks
Florencia Vago

From the stage at M.A.M.A. Mexico: Rethinking Measurement Frameworks

Posted byFlorencia Vago

May 7, 2025 · 3 mins read

Ad Response Curves 101: How to Maximize Your Marketing ROI
Florencia Vago

Ad Response Curves 101: How to Maximize Your Marketing ROI

Posted byFlorencia Vago

April 22, 2025 · 4 mins read

Marketing Mix Modeling vs. Lift Tests
Florencia Vago

Marketing Mix Modeling vs. Lift Tests

Posted byFlorencia Vago

March 31, 2025 · 4 mins read

Marketing Mix Modeling (MMM) vs Multi-Touch Attribution (MTA)
Florencia Vago

Marketing Mix Modeling (MMM) vs Multi-Touch Attribution (MTA)

Posted byFlorencia Vago

March 13, 2025 · 4 mins read

5 Use Cases to Transform Your Marketing in 2025
Florencia Vago

5 Use Cases to Transform Your Marketing in 2025

Posted byFlorencia Vago

February 24, 2025 · 7 mins read

Reshaping retail media for Mercado Libre with GenAI
Cristian Antuña

Reshaping retail media for Mercado Libre with GenAI

Posted byCristian Antuña

February 10, 2025 · 4 mins read

The Art of Correctly Assigning ROI
Robinson Fang

The Art of Correctly Assigning ROI

Posted byRobinson Fang

October 15, 2024 · 7 mins read

Unlocking the Power of lift based Multi-Touch Attribution
Gian Franco Lancioni

Unlocking the Power of lift based Multi-Touch Attribution

Posted byGian Franco Lancioni

April 23, 2024 · 3 mins read

Curious About Display Ads? Here Are 3 Answers You Need
Cristian Antuña

Curious About Display Ads? Here Are 3 Answers You Need

Posted byCristian Antuña

November 7, 2023 · 4 mins read

Retail Media Networks Decoded
Cristian Antuña

Retail Media Networks Decoded

Posted byCristian Antuña

October 3, 2023 · 5 mins read

FAQ: 5 Key Questions To Understand Retail Media Networks
Cristian Antuña

FAQ: 5 Key Questions To Understand Retail Media Networks

Posted byCristian Antuña

July 14, 2023 · 7 mins read