Optimizing for ROAS vs Optimizing for Marginal ROAS

June 30, 2025 · 2 mins read

How to Know If You’re Ready for Paid Media Automation

June 6, 2025 · 4 mins read

10 FAQ About Our Paid Media Optimizer

May 27, 2025 · 4 mins read

From the stage at M.A.M.A. Mexico: Rethinking Measurement Frameworks

May 7, 2025 · 3 mins read

Ad Response Curves 101: How to Maximize Your Marketing ROI

April 22, 2025 · 4 mins read

Marketing Mix Modeling vs. Lift Tests

March 31, 2025 · 4 mins read

Marketing Mix Modeling (MMM) vs Multi-Touch Attribution (MTA)

March 13, 2025 · 4 mins read

5 Use Cases to Transform Your Marketing in 2025

February 24, 2025 · 7 mins read

Reshaping retail media for Mercado Libre with GenAI

February 10, 2025 · 4 mins read

The Art of Correctly Assigning ROI

October 15, 2024 · 7 mins read

Unlocking the Power of lift based Multi-Touch Attribution

April 23, 2024 · 3 mins read

Curious About Display Ads? Here Are 3 Answers You Need

November 7, 2023 · 4 mins read

Retail Media Networks Decoded

October 3, 2023 · 5 mins read

FAQ: 5 Key Questions To Understand Retail Media Networks

July 14, 2023 · 7 mins read