Not All Paid Media Optimizers Are Built the Same

The Challenge

As a technology partner to ambitious companies, we specialize in building and adapting custom solutions that harness big data, AI, and machine learning to drive tangible business results.

We worked with multiple marketing teams that were struggling with:

• Cross-channel complexity and fragmented campaigns
• Suboptimal budget distribution and diminishing returns
• Lack of time and resources for continuous optimization

The struggle is real. Managing multiple platforms, campaigns, and audiences manually is time-consuming and error-prone. Each channel (Google, Meta, TikTok, etc.) has its own data, rules, and levers, making holistic optimization difficult without a centralized tool. Without proper data-driven insights, marketers often over-invest in saturated channels and under-invest in high-opportunity areas. It’s hard to identify diminishing returns or forecast ROI accurately without automation and modeling.

Challenge accepted.

The Solution

We built a Paid Media Optimizer that automatically determines the best way to allocate spend across online campaigns—whether on a single platform or across multiple channels—to maximize marketing performance.

It takes your campaigns, budget plan, and ROI goals as inputs, then uses revenue forecasting to optimize spend distribution by channel. The optimizer also adapts to special events or high-impact dates, ensuring spend is adjusted to capture key opportunities. Furthermore our pacing module can help you ensure the most efficient spend per day throughout the period.

Okay, but why is it better?

Fair question.

5 Reasons Why Mutt Data’s Campaign Optimizer is the Smarter Way to Scale Performance

1. Optimization logic: While many optimizers rely on simplistic rules, our optimizer leverages bayesian statistics models to estimate saturation for more accurate, real-world results.
2. Incrementality over clicks: Unlike platforms that chase clicks, we focus on what truly matters — incremental impact and ROI. Additionally, on our dashboard you’ll be able to access key metrics such as Additional Net Revenue (Revenue you would not have generated otherwise) to better understand the impact of your optimizations.
3. Easy to integrate & flexible: Meta, Google and TikTok can easily be connected via APIs. Moreover, as our platform is backed by a team of technical experts, we have the ability to customize and iterate to fit our customers’ needs.
4. Cross-channel, come one, come all. Other tools optimize in isolation, or specialise in one platform. We take a unified view to maximize the entire funnel, not just one piece of it. In our platform, your team can access ad response curves for each campaign to understand saturation, marginal effectiveness, and identify cross-channel opportunities.
5. Proven results. Our customers optimize for different goals — some focus on driving revenue, others on generating leads — but regardless of their objectives, they see high accuracy in our platform’s predictions. This translates into measurable benefits such as lower cost per lead and increased revenue, demonstrating the effectiveness of our solution across diverse business needs.

"With the Paid Media Optimizer, we haven’t just optimized our Cost Per Lead (CPL) — we’ve also gained something equally valuable: time. Thanks to the platform’s flexibility and automation features, there’s no longer a need to manually adjust campaigns every day. The optimizer works in the background, allowing us to focus on higher-impact strategic decisions, with the peace of mind that performance remains on track." Federico Bourdieu, Demand Generation Manager at Social Learning

"Beyond the positive results we achieved with the Paid Media Optimizer —more conversions and a lower Cost Per Lead (CPL)—, what truly stands out is the support from the Mutt Data team. They are always present, attentive to every detail, and fully committed to continuous improvement and achieving our goals."

Gisselle Méndez Ramírez, Director of Marketing and Innovation at Universidad Insurgentes

"We are amazed by the results we have achieved, which has helped us increase our ROAS by over 38% across our online campaigns. Mutt Data’s Paid Media Optimizer has become an essential tool for our success and we are grateful for their partnership." Daniel Recht, Creative & Digital Director at Yarn

Wrapping up

To wrap up, let’s recap the key challenges and how our platform solves them.

A. Cross-channel complexity and fragmented campaigns Solution: Our platform automatically integrates data from Google Ads, Meta Ads, Google Analytics, and other channels into a single view, allowing teams to manage and optimize campaigns across platforms seamlessly.

B. Suboptimal budget distribution and diminishing returns Solution: Our optimizer predicts campaign saturation daily and recommends the ideal budget and bid adjustments to maximize results, ensuring spend is allocated where it delivers the highest impact.

C. Lack of time and resources for continuous optimization Solution: Automated monitoring rules run throughout the day to detect under- or overspending and trigger re-optimizations, freeing teams from repetitive checks so they can focus on strategy.

Bonus: It’s really pretty, at least we think so 😅 request a demo! Our team is always asking for feedback. See it in action.

Your results can be a lot better. Ready for a demo?

Our AI-powered Paid Media Optimizer can save valuable time for your team and elevate your paid media strategy.

Contact us to get started!