

From the stage at M.A.M.A. Mexico: Rethinking Measurement Frameworks
May 7, 2025 · 3 mins read


Ad Response Curves 101: How to Maximize Your Marketing ROI
April 22, 2025 · 4 mins read


Marketing Mix Modeling vs. Lift Tests
March 31, 2025 · 4 mins read


Marketing Mix Modeling (MMM) vs Multi-Touch Attribution (MTA)
March 13, 2025 · 4 mins read


5 Use Cases to Transform Your Marketing in 2025
February 24, 2025 · 7 mins read