10 FAQ About Our Paid Media Optimizer

Everything You Need to Know About Mutt Data’s Paid Media Optimizer

Our Paid Media Optimizer is designed to help teams execute their media investment as efficiently as possible on a day-to-day basis. Our platform focuses on one of the most critical pillars of optimization: budget allocation. Through daily recommendations and actionable insights, our tool empowers analysts to drive better results while freeing up time for more strategic decision-making. We know there’s no shortage of optimization solutions out there—and choosing the right one to test isn’t always straightforward. That’s why we’ve compiled answers to some of the most common questions to share what our platform can do and how it might fit your needs. And of course, our team is always happy to walk you through it and answer any questions.

1. Who can benefit the most from using Mutt Data’s Paid Media Optimizer?

Our platform is best suited for companies running multiple performance campaigns across one or more paid media channels. Mutt Data’s Paid Media Optimizer can optimize for spend or target revenue goals. We understand some customers prefer to optimize for ROAS while others optimize for Cost Per Instal (CPI) or Cost Per Lead goals, and our platform has both options. While it’s scalable and easy to use, the real value comes from simplifying complexity and driving efficiency at scale, so businesses managing a limited number of campaigns may find it less impactful.

2. Do I need technical expertise to use the platform?

No, you don’t need a technical background to use Mutt Data’s Paid Media Optimizer. The platform is built with ease of use in mind, featuring an intuitive dashboard and clear step-by-step guides that help you get value from day one.

3. How does Mutt Data’s Paid Media Optimizer integrate with my current attribution sources and paid media platforms?

Easily! Our platform seamlessly connects to your paid media channels via API, allowing for quick and easy integration with platforms like GA4, Appsflyer, Google Ads, Facebook Ads, and more. Additionally, custom integrations are available upon request for an additional fee. Our team will guide you through the setup to ensure a smooth process.

4. How does Mutt Data’s Paid Optimizer Work? Does it use AI?

Yes, our Paid Media Optimizer uses AI to help you maximize the impact of your media spend. It analyzes the ad response curves of each campaign —how performance shifts with different budget levels—and incorporates key factors like seasonality and special dates to deliver more accurate, context-aware recommendations. Every day, the optimizer generates budget allocation suggestions that can be reviewed and applied manually, or set to apply automatically, helping your team save time while staying in control. The result: smarter optimizations, less manual work, and more efficient campaign performance.

5. How do I track the impact of the optimizations on my campaigns?

Our dashboard provides clear visibility into campaign performance, allowing you to track the performance of key metrics like ROAS, conversion rates, and net revenue. Moreover, our Additional Net Revenue metric allows your team to see the revenue generated by applying recommendations versus keeping your current allocations.

6. How accurate are the predictions?

Our Paid Media Optimizer uses advanced algorithms to estimate performance saturation curves and provide daily recommendations based on historical data. While results can vary, our platform constantly learns from your campaigns, improving prediction accuracy over time. When recommendations are applied consistently on a daily basis, we typically see the model achieve over 80% accuracy in its predictions. You can track the accuracy of the predictions from the main dashboard, and easily compare predictions with actual results to validate accuracy and plan with confidence.

7. How long does it take to see results?

While the platform begins delivering insights and recommendations immediately, the time it takes to see significant improvements depends on your campaigns and the level of data available. Most users start seeing noticeable improvements within a few weeks of implementing our optimizations.

8. What happens if my campaigns start underperforming?

Our platform automatically alerts you to any performance deviations, so you can take immediate action. You can either adjust your campaigns manually or let our automated optimization features handle it for you.

9. What kind of support can I expect during the setup and beyond?

We provide hands-on support during the integrations and setup phase, including a personalized walkthrough of the platform. During the pilot phase, there are typically 2 to 3 checkpoints per week, especially during the first two weeks when the setup is most intense. Additionally, we review recommendations daily during this initial setup period. Beyond setup, we maintain at least one weekly checkpoint to ensure everything stays on track. Our customer success team is available for troubleshooting and ongoing assistance, and we offer detailed resources to help you get the most out of the platform.

10. Is there a demo or pilot available? Can I try the Paid Media Optimizer before committing?

Yes! We offer both a free demo and a structured pilot period where you can try our Paid Media Optimizer at a promotional price. We begin with a demo to walk you through the platform’s features and how it can optimize your campaigns. If you decide to move forward, our team will guide you through a pilot to see how Mutt Data’s Paid Media Optimizer fits into your workflow.

During the pilot, we plug into your ad platforms and attribution tools, provide team training, and review platform recommendations with you in real time. At the end, you'll get a full report that includes accuracy levels achieved (spend, conversions, CPA), marginal CPA curve analysis by campaign and additional analyses across optimization groups and campaigns

Ready to Take the Guesswork Out of Paid Media?

If you're managing multiple campaigns or juggling cross-channel budgets, this platform was built with you in mind — to save time, surface insights, and drive performance.

Still have questions? Book a demo and let us walk you through how it can fit into your current workflow.